Media Strategy

Media Breakdown
The NMEDA National Awareness Program will consist of many deliverables across all media. As time goes on and the account grows, so will the available creative materials. To get an idea of what is proposed, reference the Media Breakdown pie chart.

Objectives of the NMEDA Media Strategy
     -- Create innovative & cost-effective media plans
     -- Determine the right media mix
     -- Determine which specific media outlets offer access to the
          target market
     -- Negotiate all added value opportunities
     -- Manage all “experiential” or “emerging” media

Proposed NMEDA Media Placement & Efforts

Newspaper ads (influencers):
     -- New Break
     -- Sci Life
     -- The Physiatrist

Online:
     -- Banner ads
     -- Blogging
     -- Consumer (AARP, Chloe, Disaboom, Google, New Mobility,
          Sci Life & Special Living)

Influencers:
     -- AAPM&R (American Academy of Physical Medicine & Rehabilitation)
     -- Advance for OT Practitioners
     -- Advance for PT & Rehab Medicine
     -- APTA website (American Physical Therapy Association)
     -- CAOT website (Canadian Association of Occupational Therapists)

Social Media:
-- Blogging
-- Facebook

Direct Mail:
-- AAPM&R mailing list

Public Relations:
-- Articles in relevant publications
-- Interviews (radio and TV)

Resources:
Link to print publications PDF